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BTCC / BTCC Square / Global Cryptocurrency /
Alibaba Secures NBA China Partnership to Boost Digital Engagement

Alibaba Secures NBA China Partnership to Boost Digital Engagement

Author:
Global Cryptocurrency
Published:
2025-10-09 05:55:02
29
2
BTCCSquare news:

Alibaba Group has inked a multi-year agreement with the NBA, marking the league's strategic return to China. The deal positions Alibaba Cloud as the official cloud and AI partner for NBA China, leveraging technology to enhance fan experiences through interactive features and personalized content on digital platforms.

The partnership underscores Alibaba's expansion beyond e-commerce into global sports and digital media, complementing existing collaborations with the Olympics and UEFA. Meanwhile, the NBA aims to re-engage Chinese fans and solidify its presence in a critical overseas market, with inaugural games scheduled in Macau under a separate Sands China partnership.

|Square

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